What is the difference between eVar and prop?
Props are traffic variables. eVars are conversion variables. Events are things that happen on your site and are tied to conversion variables. You can’t cross the two together, but can cross props and you can subrelate eVars.
How many eVars and props are there?
Adobe supports up to 250 eVars, and only 75 props.
What does eVar mean in Adobe Analytics?
Custom Insight Conversion Variable
The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Its primary purpose is to segment conversion success metrics in custom marketing reports. An eVar can be visit-based and function similarly to cookies.
What is a merchandising eVar?
Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are later set for that particular eVar.
How do I create an eVars in Adobe Analytics?
Go to the Rules tab, then click the desired rule (or create a rule). Under Actions, click an existing Adobe Analytics – Set Variables action or click the ‘+’ icon. Set the Extension dropdown to Adobe Analytics, and the Action Type to Set Variables. Locate the eVars section.
What maps business requirements information to eVars props and events?
When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface.
What is context data in Adobe Analytics?
Context data variables let you define custom variables on each page that processing rules can read. Instead of explicitly assigning values to Analytics variables in your code, you can send data in context data variables.
What is a variable conversion?
This action converts the values of one or more variables by running them through data converters and storing the results in the same or other variables. The Convert Variables action is used to convert values extracted from a particular web site to the values required in the variable(s) to return.
What can Adobe Analytics do?
Adobe Analytics is a Leader in The Gartner Magic Quadrant for Digital Marketing Analytics 2017 because we help you integrate data from virtually any channel, including web, mobile, video, IoT, app, social, and more. Then, you can analyze that data in real time to understand your customers on a whole new level.
What is eVars prosthesis?
Endovascular aneurysm repair (EVAR), is a type of minimally-invasive endovascular surgery used to treat pathology of the aorta, most commonly an abdominal aortic aneurysm (AAA).
How does a visit expire in Adobe Analytics?
A visit ends when they meet any of the following criteria: 30 minutes of inactivity: Almost all sessions end in this manner. If more than 30 minutes lapse between hits, a new visit begins.
How many eVars are available in Adobe Analytics?
eVars. This feature is limited to 250 eVars per Report Suite. Additionally, each eVar may contain up to 500,000 unique values or data elements per month.
Should I use evars or props in my reports?
Adobe recommends using eVars in most cases, supported through the following: eVars have a 255-byte limit in reports. Props have a 100-byte limit. Props by default do not persist beyond the hit they are set. eVars have custom expiration, allowing you to determine when an eVar no longer gets credit for a subsequent event.
How many evars does Adobe support?
Adobe recommends using eVars in most cases, supported through the following: 1 eVars have a 255-byte limit in reports. Props have a 100-byte limit. 2 Props by default do not persist beyond the hit they are set. 3 Adobe supports up to 250 eVars, and only 75 props.
What is evars in SiteCatalyst?
In SiteCatalyst we have, as you might know, s.props and s.eVars. These variables are the basic fundamentals for SiteCatalyst. Once you understand how these function, the rest (as they say) is easy! Firstly, s.props can be called props, Props, etc and s.eVars can be called Evars, EVars, evars, etc.
What is an EVAR in Adobe Analytics?
When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. Two columns are dedicated to each eVar; one for direct data collection, and the other for persisting values. A standard column contains data sent to Adobe from the image request.